Fast Lane Ventures launches Kommerstate.ru – an online commercial real estate service
Fast Lane Ventures, the leading Russian developer of internet companies, today announces the launch of Kommerstate.ru, an online service designed to help commercial real estate market players to lease, purchase and sell properties.
Kommerstate.ru offers a key feature which allows it to stand out from other websites of its kind. The site has the resources to convert a customer’s interest in a property, into a real business lead, which may result in a deal. Kommerstate.ru is more than a database of properties, it also acts as an effective working tool that brokers can use to maximize the number of deals they make.
The website provides brokers with a list of appropriate tenants and buyers, and having chosen a suitable property, the tenant or buyer then has the opportunity to immediately call or email the broker directly. The service functions of the website are specifically designed to facilitate the tenant making contact directly with the broker as the most natural step after selecting a property. Kommerstate.ru charges a small fee to build this list of potential clients for the broker, providing them with cost and time efficiency.
An equally important advantage of Kommerstate.ru is the instant update of all properties in the database. Only professional brokers and agents can publish properties on the site. In addition to that, Kommerstate.ru has a team of specialists who look through all the properties submitted and remove those which are not renewed by the broker. Such a scheme guarantees that the database is always up to date and extremely reliable.
The launch of Kommerstate.ru is a natural response to the situation in the market of commercial real estate in Russia. At present, there are a large number of unoccupied high quality office spaces, both in central and regional cities. In Q1 2012 in Moscow alone this figure approached 2.2 million square meters. In order to guarantee such properties are occupied, effective promotional programmes, such as Kommerstate.ru, are required.
The main objective of the site is to help brokers sell their available premises online to the most relevant audience, while also allowing tenants and buyers to quickly find the property they need.
The methods of online property promotion used by Kommerstate.ru are innovative in the Russian market, which insures that appropriate users are targeted. To achieve this, the following methods are used:
• Web-based platform with the right marketing tools for brokers
• A personal account enabling them to manage their advertising campaign
• A collection of statistics from viewings and business leads from potential clients
• IP-telephony, social media integration, etc.
Kommerstate.ru provides a convenient searching tool for tenants and buyers, including regional mapping. They also have unlimited access to the free database and all the properties that are placed by brokers are commission free.
Marina Treschova, CEO of Fast Lane Ventures, commented: “Kommerstate.ru is based on the experience of leading Western online commercial real estate projects and backed by knowledge of Russian market specifics. After conducting large-scale research, we have assembled a team of qualified specialists and market experts and launched this fundamentally new service in Runet.”
Alexander Kulagin, CEO of Kommerstate.ru, said: “By the end of 2012 we aim to have created an extensive database of properties from Moscow, St. Petersburg and their metropolitan areas. We expect to sign contracts with at least 80 companies, including Russia’s top five brokers and place a minimum of 8,000 properties. Some major players who have already had a chance to try out the new resource have praised its efficiency. To date, companies who have publicised their adverts on the site include; Knight Frank, Jones Lang LaSalle, SA Ricci, Regus and many others, reinforcing the reliability of our new service.”
Within the next two years the company aims to expand its geographical reach to cover more major cities in Russia and by the end of 2015, build presence in the CIS countries. We estimate that by the end of 2015, the number of users of Kommerstate.ru will reach 6 million.